This course is about management using the CESIM hotel simulation game. The game is fun, but since we need to learn a lot from our failures, even though we are graded, we are sharing some feedback here.
The most important thing in this course is the return on investment (ROI,
sur cesim: taux de retour cumulé aux actionnaires). This is the sum of all the money you earned and lost (Net income,
How grades are calculated
At the end of the 8 turns, you must have
- the greatest increase of ROI. The ranking is made with the value at
turn=8minus the value at
- the greatest ROI at
- the report
You will get two grades according to your ranking for 1 and 2. The final grade is the mean of your three scores.
- 19/20 (First)
- 8/20 (Last)
You are losing 2 points on the final grade if you end up bankrupt (debt $\ge$ 100%).
Please take note that this course is testing your luck, not your management skills.
The main idea
You got two periods: winter and summer. You first start a bit before winter and will take some decisions for the next winter. Then the timeline will progress, and you will make decisions for the next summer. You will do that for 8 turns.
You are usually in a team of 4 to 5 persons. Each one of you has a column in
Décisions > Liste des décisions. When the countdown reaches 0, the decisions that will be used for the game, are in the column having the name of your team.
You will have some time (a lot, at the start, and only ~1 hour around the end) to make some decisions on your column, then merge everything with
Enregistrer ... d'équipe to save your decisions.
At the end of the 4th turn, you will submit a report and have a grade. This grade is only for you to know how much you could have with this report and what you did wrong. The grades for the report in our group were all between
7/20 and 12/20...
Presentation of the website
Planning: read it and don't forget the deadlines :)
Manuals: some documentation about the website. It may be useful when redacting the report or the vocabulary.
Results: explained later, the results of each turn.
Decisions: take your decisions here
- Conditions du marché : READ IT. You will have some information that may or not have an impact. Still, you can guess how many clients you will have. (if you see 2000 then you can expect at least 2500/3000 if you ratio price/quality is good. You can expect a lot more if your price is low (60-70$ is "low" for us))
Ventes: you can sell at the
guichet/counter or to agencies (you should sell as much as possible to agencies). And you can do some marketing, as we noticed it will increase by a bit the agencies' price for some time (a lot for this period, a bit less in the next periods).
Opérations: manage your hotel
- repair (quality++, money--)
- buy rooms
coûts administratifs: seems to take a lot of money but didn't do anything (no major changes if increased a lot like 40k from 5k...). Seems related to the amount of money taken by the taxes.
coûts directs: tested but not found any changes (the
coûts directs's value in results didn't seem to change nor impact the quality).
- hire staff (permanent/temporary)
- train staff (reduce stress, increase their skills and quality)
The blue cases are the expected value of something. You will have to guess what value "something" will have in the next turn. Your estimated result is calculated using the blue cases values, that's why you should write your values carefully.
Here are some notes about how to read your results after each turn.
- check your
CA = Chiffre d'affaires(compare it with others)
- check your
résultat(>0 ? why ?)
- who create the most
valeur ajouté(plus value)
- action price ?
- ROI !!!
- who create the most
- debt (check that you are under 100%)
- check investments
And now what's more useful
- number of reservations, number of rooms
- quality (seems useless, no changes in the numbers of reservations, but whatever, the price is the most important factor)
dividends are a part of your
result meaning that you mustn't give too many dividends (without explaining why in the report). Your dividend rate should be stable, for instance, xxx each winter and yyy each summer or zzz each year or ttt each period.
Some help for your strategy
In winter, you will have fewer clients. Two strategies you may use
- save your money by reducing costs / report them for the next period
- invest for the next period
You can take these into consideration
- permanent staff
- don't take too much of them otherwise you will pay a lot each winter for nothing
- you may use temporary staff.
- the cost for the staff will keep increasing, so do not wait too much
- we hired a permanent at the 1rst turn, you may hire another one later, more may be too much.
- training staff may help you avoid hiring temporary staff
- reducing marketing? (5k?)
- less training cost?
- fewer renovations?
- cheaper rooms?
- sell as much as possible to agencies?
- fewer dividends?
The ROI is the sum of all your results. The more money to gain, the more this value increases. But having a positive result means that you will pay taxes.
- cheap rooms?
- a lot of marketing?
- full training cost? (10k?)
- full renovations?
- a lot of dividends
You may also go abroad (international), but if you do it at the start (turn=1) then be careful to not have a debt>100%. Going abroad will increase what you earn since they are usually a lot to sell to agencies. You can be greedy and keep some rooms for >100$/room. Still having more rooms means more costs!
Here is some feedback about the report
- identify your competitors
- always compare yourself with your competitors
- find 6 to 10 relevant ratios
- what's your strategy?
- revenues (
CA) per room?
- Previsions vs Result
- market share (
part de marché)
- profits returned to the shareholders
And what the teacher gave us
- one report for the turns 1-4 and one for 4-8
- 5 pages + annexes (tables, graphs)
- for the shareholders
- strategy, future developments, goals
- means used to reach your goals (marketing...)
- compare the strategy expected and what happened
- https://www.random.org/ (from $8$ to $12$, $\pm\ 2$)