WEB Course

Structured Data

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Structural Data are providing more information about your website, and it allows Google to display rich results. You should are already aware of some search engines being smart, like "5+65" is being evaluated as "70" or "John Doe" will show the Wikipedia page on the right.

You will most likely not achieve that, but search engines will be able to display more information about your website in their result (they may not do it even if they are able to).

You can look for websites to generate structural data, to learn the syntax, such as this one. Note that you may need to escape the "\".


Example: article

Please note, that you need to escape the "\", for instance, the one for this page is looking like this

<script type="application/ld+json">
{
    "@context": "https:\/\/schema.org",
    "@type": "Article",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https:\/\/memorize.be\/info\/web\/seo\/structured.md"
    },
    "headline": "Structured Data - WEB | Memorize",
    "description": "Structural Data are providing more information about your website, and it allows Google to display rich results. You should are already aware of some search engines being smart like \"5+65\" is being evaluated as \"70\" or \"John Doe\" will show the Wikipedia page on the right.",
    "author": {
        "@type": "Organization",
        "name": "Memorize",
        "url": "https:\/\/memorize.be\/"
    },
    "publisher": {
        "@type": "Organization",
        "name": "Memorize",
        "logo": {
            "@type": "ImageObject",
            "url": "https:\/\/memorize.be\/assets\/icon64.png",
            "width": "32",
            "height": "32"
        }
    }
}
</script>